To be successful when entering a market, we at ASSIGNO see seven disciplines to be followed and to apply. These disciplines cover topics from marketing and sales to regulation and recruitment. None of these disciplines is less important and each depend on the other on the way to a successful Go-To-Market, it is for startups and their first market entry or for already established companies entering new international markets.
To cover all these seven disciplines ASSIGNO has developed its Ecosystem of True Synergies (EOTS). An Ecosystem that is built by members who are experts in their fields of competence.
Our core competence at ASSIGNO is international sales and to know when it's best to have strong partners to jointly provide the best solution and results to our clients. All our EOTS-Members are not just a loose group of third party or external providers. They are all trusted members of companies that have done business with us before. This is our commitment to our clients. Provide the best team built by the best individuals.
"No one can whistle a symphony. It takes a whole orchestra to play it." – H.E. Luccock
“Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." Peter Drucker
Despite its importance, successful marketing is elusive to most companies. No strong voice at the boardroom typically results in underinvestment which translates to average hires delivering average marketing. If marketing is art then when did average art ever elicit a strong emotion?
Our approach starts with helping you identify a strategic narrative of the ‘why’ you do what you do. Then, developing a strategy, an investment plan, structures for departments and processes and even working with you to deliver stage one creative proposals and campaigns that force customer consideration and helping you understand how to measure effectiveness.
Our potency is the team's 25+ years experience working across different industries and in Agency to give you the tools you need to utilise the power of marketing to build long term customer.
Have a vision, a mission. Know the Why.
WAALD - Our world is a narrative world!
Our ASSIGNO Ecosystem Member WAALD has been developing strategic narratives for the technological, economic, political and cultural sectors since 2012. WAALD supports top decision-makers in all fields from strategy development to the implementation of their strategic agenda.
We live in a world where little is achieved by facts alone: only narratives create the bigger picture.
360 Gradus Design
360 Gradus Design is a boutique creative studio that helps organizations elevate their brand and underline their competitive advantage by providing completely unique visual and content resources. We are obsessed with originality, quality and attention to detail. Work with us if you want to craft authentic brand experiences which engages and inspires your audience in every place they see your brand.
Awesome creative seals the deal! We can shape all of your brands visuals and content in a way that will excite your customers, prospects and bottom-line.
“Make A Customer, Not A Sale.” – Katherine Barchetti
The digital evolution has changed how organizations conduct business, including sales. Buyers increasingly research products prior to contact with a sales person and direct access to products bypassing anyone in sales has never been easier. This has shifted the power from the seller to the buyer.
Companies need to model this in their GTM model to be effective, be it direct, channel or hybrid approach.
Complex products require properly trained people to understand the stages of the customer buyer process and how to develop approaches to different stakeholders at different stages of the process. This is a specialised undertaking.
Commodity products requiring broad routes to market need to partner with the right online channels but also with channel partners who can add value and complimentary offerings. Working through channel partners and online requires an back end infrastructure to support it which requires a structured process and resource if to be successful.
We have defined sales organisations, commission schemes, the roles required and the job descriptions to fill those roles along with the back-end sales infrastructure to support it, such as inside sales, pre-sales and channel program.
“Chaos is NOT a condition of doing business.” - Karen Martin, The outstanding Organisation
The organisation is the structure to execute the vision.
There is no right organization structure, but instead a right structure for your organisation. This will depend on the stage of your company maturity, what your growth strategy is and how distributed your organisation is.
How important is employee satisfaction versus pure profit. How important is collaboration versus speed? Your corporate narrative will contain your company culture which will cascade into your organisation structure.
We help you organize on what you need, not who you have. Finding the right people who with the same mindset will be more effective than more people disconnected. A team is not a group of people working together, it’s a group of people who trust each other.
“Translation is not a matter of words only: it is a matter of making intelligible a whole culture.” - Anthony Burgess
Translation is not just translating, it is localisation that matters and translation is an important part of localisation but still only one component. Localisation is about the ability to understand the nuances of local markets and then to transform it into the language of the target audience.
Localisation is key for any business that aims to promote its services or products in an international market, or for any company that wants to expand its presence internationally.
We know that localisation can only be properly done by people that are native speakers and also understand the message. This is why we have carefully selected our certified member of the Assigno Ecosystem of True Synergies, EOTS. Our members follow the Assigno approach by being close to the customer during the complete process, i.e. from the definition of the scope and understanding of the content until the conclusion of the project. A close communication with the customer during the process is essential to ensure the highest level of quality.
5idiomas - The Localisation Experts
Our Ecosystem Member 5idiomas is your reliable partner for translation and interpreting services.
5idiomas is synonymous with highest quality and strive to provide solutions reflecting mother tongue fluency. As a network, 5idiomas has access to specialists who satisfy all requirements in a wide variety of specialized areas.
Top class institutions and companies rely on 5idiomas.
“Cutting Corners will bleed you dry” - Markedia Nicaule
Regulations are indispensable to the proper functioning of economies and societies. They underpin markets, protect the rights and safety of citizens and ensure the delivery of public goods and services. At the same time, regulations are rarely costless.
For a startup that is entering its target market as well as a company that already operates successfully in one market and wants to expand internationally, topics like GDPR, Legal, Local Tax or simply Compliance are not just buzzwords, but topics that a company must be able to face and to be confronted when entering a market.
We are experts in knowing what is needed to be considered and who needs to be asked. We support companies through our international network of regulatory experts to ensure you enter markets with water-tight confidence.
"Never hire someone who knows less than you do about what he’s hired to do." Malcom Forbes, Forbes.
Most organisations hire people from their industry in the same roles in competitor companies and then wonder why they leave or are replaced several years later.
This has become a perennial problem in most organisations where they hire for experience instead of skill and ability. This has become even more pernicious with the advent of AI and algorithms preselecting candidates in the process.
If we look at some industries where there are skill shortages and they have been forced to look at other industries for skill sets we see organisations that have become richer from both a cultural and also financial point of view. When there is no status quo to follow, a diversity of views brings new solutions to existing problems.
Our experience in precision-hiring may be a longer initial route to finding the right people, but churn, culture, cost and company reputation become the beneficiaries.
“A good system shortens the road to the goal.” - Orison Swett Marden
Do you and your employees invest low value time connecting dots to create visibility into the organisation, only for the result not to be robust.
In our experience, weak business processes waste time, money, focus you on non-core problems and are an incredibly demotivator for those caught in this drudgery.
The right IT and software stacks are vital to deliver on business processes.
- Which tool to manage my sales funnel, marketing communications or customer relations?
- Secure internet connectivity for my branches?
- Website development? What should my considerations be?
- In house IT, Cloud, Colocation? Whis is the right option?
Assigno is fully agnostic. Having built all these processes we have lived the experience and can prescribe the right tool or better define the requirements for you to be able to choose the right tools.
n'cloud - Swiss Made and Swiss Based Cloud Solution
n'cloud Virtual Office Business & Homeoffice provides comprehensive Workplace-as-a-Service-Solutions, including a wide set of applications and services covering all elements that are needed to run a business.
Connectivity and infrastructure in Europe and Asia.
The Swiss Computerline is specialized in customized solutions and operates low-latency fiber-channels connecting Europe and Asia. Based on individual wishes and requirements of their clients, Computerline is able to offer customized services with the highest quality, reliability and efficiency.